After 10 years of terrible ratings and dreadful programming, NBC Universal CEO Jeff Zucker has finally been fired. NBCU was bought by Comcast last year and when the deal is final, Zucker will be ousted. This news comes as no big surprise because most media minds knew his head was on the chopping block. Comcast COO Steve Burke made the decision to fire Zucker. Burke plans on taking over as acting NBCU CEO when the deal is done.
The only noteworthy shows to emerge during Zucker’s time as CEO were 30 Rock and The Office. Under his reign of terror, he greenlit some of the worst shows ever (My Own Worst Enemy, The Philanthropist, Kath & Kim). Zucker also received a lot of criticism for terribly handling the Conan O’Brien – Jay Leno Tonight Show situation. He was so bad that the words “Zuckered” and “Zucked-up” became common media jargon intended to signfy an error in judgment.
GE CEO Jeffrey Immelt can’t protect you any longer Zucker. You took the presitigious name of NBC and flushed it down the toilet. After taking over as chief exec, he quickly took the company from first to fourth in ratings. Now that a cable company is operating NBC, maybe they’ll know how to get the company back on track.
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